The Joy of Secrecy
Nothing cloak-and-dagger, but I recently took a journey to a secret location.
This happened because a few weeks ago, I asked my wife what she’d like for her birthday. “Take me on a trip,” she said. So I took her on a mystery trip. She knew the dates and vaguely where we were going, but not the exact city, and not what we were doing (a ten-day world music and dance festival in Drummondville, Quebec, three days of which we got to attend).
This is fun! And we have a history of things like this. For my last birthday, I asked to be blindfolded and taken to a restaurant I’d never been to. Without her asking, I’d done that for my wife several years earlier.
Keeping some mysteries and secrets is a very healthy thing in a romantic relationship.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com