Part 2 of a series of reminiscences of the April 30/May 1, 1977 occupation at the Seabrook, NH nuclear power plant construction site, and its aftermath. If you missed Part 1, read it here.

The Nuclear Controversy Makes the News

In 1977, the vast majority of Americans had never looked into the arcane technical issues around nuclear power. The government told us this technology was safe, and most of us believed them. Three years earlier, I had taken on a research project for a college class on the pros and cons of nuclear power—and I discovered as I read several obscure books on the subject that there were a lot of cons, and no pros. But I was a tiny minority. What few news stories there were mostly pretty rah-rah. I’d never seen any media coverage about nuclear’s serious problems, accident history, or economic house of cards.

All that changed while we were in the armories. We got tons of coverage of the movement, and some reporters decided to look into our claims. As they saw that our resistance had merit, the culture shifted, and the media began to help us prove our case.

Impact on New Hampshire

New Hampshire was a very quiet place in 1977. Its population was much more rural and it didn’t have a lot of criminal justice infrastructure. The reason we were kept in National Guard armories rather than jailed was because 1414 arrestees far outstripped the capacity of New Hampshire’s jails and corrections officers; the state normally had about one third as many prisoners. Governed by Republicans who favored a libertarian ideology when it was convenient, the state had (and still has) no sales tax and a very lean budget. When they arrested us, they clearly expected us to make bail and go back where we came from until we came back for our court dates and patronized local hotels and restaurants in the process.

But in those strategy circles I described yesterday in Part 1, we decided as a group to do “bail solidarity”—to not post the modest bails and to stay as unwanted guests of the state. For several days, nearly all 1414 of us refused to post bail, leaving the state with a lot of extra mouths to feed, as well as a lot of staffing costs to pay the National Guard reservists who had to be called up to monitor us—costing the state $50,000 per day, according to Rolling Stone’s account of July 1977 (probably at least $150,000 per day in 2017 dollars). This created enormous pressure on the state to come to terms with us. People stayed as long as they could, and bailed out in small numbers as they were needed on the home front. (I bailed out after a week because I was running an event back in Providence; Nancy stayed the entire two weeks).

In other words, the Occupation continued after our removal from the site. It simply shifted to the multiple venues where we were held. And this became so expensive that the New Hampshire government capitulated on May 13, 1977 and released all remaining detainees without bail.

Until this occupation, opposition to the construction plans at Seabrook was mostly localized. While very strong in the Seacoast region of New Hampshire and the immediately adjacent communities in neighboring Massachusetts—opposition was not strong enough to block the plant through mainstream methods such as regulatory appeals and lobbying. Clamshell Alliance, formed in July 1976 and inspired by a nuclear plant occupation in Germany, turned to nonviolent direct action. Clam waged two small nonviolent occupations in August 1976, with 18 and then 180 arrests, and began organizing across New England for the April 1977 occupation. And the more people learned about nuclear power and its dangers, the more the resistance gained strength. Safe energy became mainstream.

Fake News, 1977 Style

Despite our incarceration, we had access to newspapers, delivered daily (presumably by the outside support system of people who had chosen not to be arrested to they could provide us what we needed.

One of those papers was the Manchester Union Leader. Despite its progressive-sounding title, this was a right-wing rag, owned by the notorious William Loeb, who would have been right at home in a Steve Bannon world. I believe it was Loeb, but it may have been his protégé, then-Governor Meldrim Thomson, who called us “The Clamshell Terrorists” (I can’t find the quote on Google).

Pretty much alone in its denunciation of us, the Union Leader lumbered through its daily attacks on us.

Meanwhile, we were getting very sympathetic and much more accurate coverage on a slew of both mainstream and progressive publications and broadcast media. And we had a lot of media-savvy people, both inside the armories and outside, that helped us tell the story our way. In the armory I was in, there was even a “graybeard caucus” that pressed the news media for acknowledgement of our age diversity every time a story said the protestors were “mostly in their 20s.”

The Idea of Alternatives Takes Root

One reason why nuclear had not been much questioned was that the alternatives were hard to see. Even though the 19th-century industrialization had been largely powered by water, and agriculture in the early 20th century used wind power extensively, as a society we hadn’t been trained to look past fossil and nuclear. But Clamshell made an important strategic breakthrough: being against nuclear was far more effective if we were for something else. Energy that falls from the sun, is pulled by the wind, or harnesses the current of a river is infinitely renewable. Once the infrastructure is in place, it doesn’t cost more to harvest and harness those sources—unlike fossil and nuclear that keep demanding more.

And we had this understanding well before the consciousness about global climate change and carbon footprint penetrated the general consciousness.

Admittedly, these systems aren’t always can be designed to be in harmony with their microenvironment and with the planet as a whole (especially at industrial scale, where they can be quite destructive). But they can be designed for true sustainability, while fossil and nuclear can’t.

Replicators: Dawn of a National Movement

As we emerged from the armories, we began to understand more of our true impact. We discovered that other dozens of Alliances named after their own local flora and fauna were springing up around the country, turning their sights on existing or planned nukes in their own areas. And this national movement successfully reversed the drive toward nuclear. Seabrook did go on line, so we lost that battle (although the power company only built one of the two permitted plants, and that was a significant victory for us). As far as I know, Seabrook was the last plant permitted in the 1970s or 1980s that went online as part of the electric grid. The terribly positioned Shoreham plant on Long Island, New York, was completed and turned on for testing, but then rapidly shut down and was never used to generate power. And for more than 30 years, no new nukes in the US moved forward. Those in the planning stages were scrapped, and many existing plants, facing the wrath of these citizen groups, eventually shut down.

We’ll revisit the deeper implications of that movement in Part 4 of this series. Meanwhile, stay tuned for Part 3.

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My friend Tad Hargrave wrote a great post about magnetic marketing, in which he claimed:

There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive.

  • Responsive people will come across your work and light up. They’ll get excited and want to sign up and hire you after learning a little bit about you. They’ll be curious, want to know more and ask you a lot of questions. These people are a ‘yes’ to what you’re up to in your business.
  • Neutral people will listen to what you have to say but they won’t react much. They’ll sit there in your workshop politely and take it in. But they won’t sign up for much. They may be cordial and listen respectfully but they for sure won’t seem ‘into it’ like the responsive people do. These people are a ‘maybe’ to what you’re up to in your business.
  • Unresponsive people will actively pull away, show disinterest, might even be rude. These people are a ‘no’ to what you’re up to in your business.

I think there’s a big difference between those who are unresponsive and those who respond with hostility. So I posted this comment:

Let me “bend the magnet” a bit more and take your analogy to its logical fourth category: those who are actively opposed to what you’re doing. You and I as marketers in the green/socially conscious/cool and groovy/progressive activist space will not only attract the cool and groovy people–we’ll repel the Hummer-driving, cigar-smoking, GMO-loving executive at Monsanto or the local nuclear power plant to the point where they might actually speak out against us–just as WE have spoken out against THEIR actions.

And I’m fine with that. Quite frankly, they are a way to gain the attention of those people in in the uninvolved category, who may be within their orbit but have never thought about these issues. They’re a doorway into media coverage, and give us legitimacy in the eyes of reporters (and their readers) because these big important corporations are actually acknowledging and discussing out issues. And every once in a while, lightning actually strikes and some of them start examining the issues and taking action on our side of the fence (as Walmart has—for its own profit-driven reasons—on sustainability, for instance).

I think of my experience as one of 1414 Clamshell Alliance members arrested on the construction site of the Seabrook, NH nuclear power plant, trying to keep the plant from being built, back in 1977. New Hampshire’s governor at the time, Meldrim Thomson, and William Loeb, publisher of the largest newspaper in the state, the Manchester Union-Leader, called us “the Clamshell terrorists.”

Yet not only had we all pledged nonviolence, we had all actually undergone training in nonviolent protest and joined small, accountable, affinity groups (which continued to function after our arrest); it was a precondition for participation.

Governor Thomson kept the Clamshell prisoners incarcerated in National Guard armories around the state for about two weeks. When we emerged, we found we’d:

  • Birthed a national safe-energy movement based in nonviolent civil disobedience
  • Rapidly and throughly raised consciousness about nuclear power plant safety (and the lack thereof)
  • Created a climate where, unlike previous accidents that had gotten little or no coverage, the Three Mile Island meltdown in 1979 (and later catastrophic failures at Chernobyl and Fukushima) became front-page news.

Seabrook did go online, so we failed in our immediate goal. BUT in an era where former President Richard Nixon had called for 1000 nuclear power plants in the US, Seabrook was the last nuclear power plant to go on line in the US other than Shoreham, NY, which was shut down after preliminary low-power testing and never supplied the electrical grid. I believe the opposition of Thomson and Loeb to our movement helped make it a mass movement, just as the overreaction against civil rights and anti-Vietnam War protestors helped those movements gain strength.

What do you think—do we need our enemies as much as our friends? Can we “ju-jitsu” their hostility into a benefit for our cause? Do you have a great example, either form your own work or something you’ve heard about somewhere? Please leave your comment below.

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