My I-friend Kevin Lovelady is going after a market that few would dare to pursue: people who’ve failed in business.

Kevin, who has been a strong and consistent supporter of my Business Ethics Pledge campaign, feels that people who experience business failure feel “abandoned” and need resources. So he’s set up a blog, a Facebook page, and various other channels to offer free support to those in this situation. It’s certainly a growing market, and I’m sure he has plans to monetize it down the road. Though, from personal experience in the frugality market, I’m not sure if he realizes what a challenge that might turn out to be. I could, however, easily see it turning into a Web 2.0 or Web 3.0 community for mutual support, and THAT could open up many channels to success if it gains traction.

Anyhow, if you or someone you know had the legs knocked out from underneath your company, you might have a look. And Kevin best of luck!

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Man, this is ironic!

I just deleted two comments from the same post, and marked them as spam. Here are the texts:

Things You Should Know About Gardening
,Gardens come in different varieties like the plants you find in them. There are several gardening tips that can be used for all type of gardens. A good way to take care of them is to consider that plants might have some feelings too.

And

Today’s cars can typically be expected to pass the 200,000 mile mark with consistent automobile maintenance. With the price of automobiles, you will want to protect that investment by performing regular maintenance. If you can do much of the work yourself, you will save a lot of money in labor. Invest in a good set of tools and choose quality parts when performing your own automobile maintenance.

Both, incidentally, with the same anonymous Yahoo address. Both in “response” to a post called “Black-Hat Sploggers Leave a Bad Taste.”

Just what does this yo-yo (or maybe I should say, this yahoo, in the Gulliver’s Travels sense) hope to accomplish by spamming a post about spamming bloggers? No way are those links ever going to show up on my moderated comment page. All they do is make work for me. Oh yes, and make sure I will never, ever do business with them.

Want a better way? I recommend my fifth book, Grassroots Marketing: Getting Noticed in a Noisy World. If you buy it directly from me, it includes a nice little e-book called Web 2.0 Marketing for the 21st Century, which tells you the right ways to do social media marketing. I’ve been building my business with social media all the way back to 1995, and I have to tell you I don’t suffer these clowns easily. Oh well, it gives me a chance to mouth off. 🙂

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Wow! Mashable reports that the Pulitzer Prize people have opened up the award to online journalists without a print publication, if they meet certain criteria. That means bloggers, e-zine/webzine publishers and perhaps others are seen as legitimate journalists.

As a blogger, publisher of four e-zines, and publisher of five webzines, I welcome this.

And perhaps it’s not surprising that I heard this news on a social media site: Twitter.

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