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How the First Mac Gave Me a Monopoly Marketing Advantage for 10 Years

Having access to this better technology meant I was not only able to change my business model, but create an unstoppable marketing advantage—and even back then, I was thinking like a marketer.

I went into the Yellow Pages with a little half-inch in-column listing that said…

Posted in Advertising, Entrepreneurship, Marketing Techniques and Philosophies, Shel's Personal Life, Technology, Uncategorized Tagged with: , , , , , ,

Istanbul Through a Marketer’s Eye

Just back from a few days in Istanbul, Turkey, where I spoke at a conference and then got to play for a few days. As with all my trips, I keep my marketing eyes open. Here’s some of what I

Posted in Advertising, Green Marketing, Marketing Techniques and Philosophies Tagged with: , , , , , , ,

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