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Game-Changers,Innovation…and Marketing: My Persective

The missing ingredient in both Emerson’s “build a better mousetrap and people will beat a path to your door” and director Phil Alden Robinson and writer W. P. Kinsella’s “if you build it, they will come” is marketing…—just as the rise of Apple needed both Jobs’ vision and marketing skills and Steve Wozniak’s engineering genius. The lesson for entrepreneurs is that if you don’t have all three elements—vision, engineering, and marketing—you need to partner with someone who has the pieces you lack.

Posted in Advertising, Energy & Sustainability, Green Marketing, Innovation, Marketing Techniques and Philosophies, Marketing Trends/News, Networking, People Helping People, Technology, Web 2.0/Social Media Tagged with: , , , , , , , , , , , , , ,

Game-Changers, Innovation…and Marketing: Inspirations

think about how creativity happens, what it means, and whether “if you build it, they will come”—a/k/a, in the pre-“Field of Dreams” world as the better mousetrap aphorism—has relevance in today’s world.

Today, I’ll share three of these inspirations with you: the raw material.

Posted in Green Marketing, Innovation, Marketing Techniques and Philosophies, Technology Tagged with: , , , , ,

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