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Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

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