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Spammers: Enough, Already!

Attention spammers: if you think I will *ever* do business with someone who not only forces unwanted (and often-deceptive) intrusions on me, but actually forges my name to the attempt, you are sorely mistaken.

Posted in Business Ethics, Business-general, General Commentary, Marketing Techniques and Philosophies, privacy, Shel's Personal Life, Transparency vs. Secrecy Tagged with: , , ,

You Can Fool Some of the People Some of the Time…

This is dumb on so many levels! First of all, you never require an upsell. That’s called bait-and-switch, and is illegal, for good reason. Second, if you try to upsell somebody, your offer should be in tune with the original price. so maybe you offer a $99 or $109 upgrade to your $69 original offer. You’re not going to get many takers if your upsell is 27.53 times the original price, pushing it from two figures to four. Third, if you want to sell someone something 27 times the original price, you need to build trust and show you’re capable of the small stuff. And fourth, if you’re using an outside lead generation system (in this case, Groupon), you don’t want to piss them off.

Posted in Business Ethics, Customer Service as Marketing, Marketing Techniques and Philosophies Tagged with: , , , ,

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