Blog Archives

Is Your Advertising or Marketing Working AGAINST You?

I received a fund appeal from a climate-change nonprofit asking for money to put this ad on the air. I was so appalled that I sent this letter: [Subject] THIS AD WILL DO THE OPPOSITE OF WHAT WE WANT Re:

Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, Eco-friendly, Environment, Green Marketing, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology Tagged with: , , , , , , , , , , ,

Meeting Hate with Hate is Not the Answer

This makes his refusal to be bound by facts more understandable. Catch him in a lie and he denies he ever said it, or denies it means what it appears to—because to admit and apologize would pry loose his grip on the minds of his followers.

Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Ethics in Government, language, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Politics, propaganda, Psychology, Social and Economic Justice Tagged with: , , , , , , , , , ,

Does Making Decisions Lower Our Math Skills?

Leaving aside the flaw in the Obama example—he’s often photographed wearing something other than a suit—let’s look at a deeper argument within the article: Petrone’s claim, based on an L.A. Times article quoting two different experts on decision making, that making lots of decisions can lower math skills:

Posted in Branding, General Commentary, Psychology Tagged with: , , , , , , , ,

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