Purity illustration: Jesus Baptism by Waiting for the World. Licensed through Creative Commons.
Purity illustration: Jesus Baptism by Waiting for the World. Licensed through Creative Commons.

When I was a kid, Proctor and Gamble was still running TV ads claiming Ivory Soap was “99 and 44/00 percent pure.” (Digression: Here’s a link to a quick, fun article on the origins of this marketing slogan, which dates back to 1881.) Even back then, I found this absurd–because I  already understood that even just over half a percentage point of impurity meant it wasn’t pure at all. It was actually pretty contaminated. After all, sewage is 99 percent water–and I don’t know anyone who would want a glass of that.

In daily living, 100% purity is a rare thing indeed. In science and in business, we’re often very appropriately guided by the slogan, “Don’t let the perfect be the enemy of the good.”

A typical process would be:

  1. Design.
  2. Test.
  3. Debug.
  4. Redesign.
  5. Ship.
  6. Receive user feedback and debug, then iterate again.

That process works far better than holding out for an illusory perfection that can’t even exist until real-world conditions show us the flaw. So why do we demand it in our politics? I read a New York Times article this morning about a controversy over naming one of its telescopes for 50s-60s-era NASA head James Webb because he may or may not have been homophobic. The article makes it abundantly clear that whether he was or not is a matter of debate–but he was clearly antiracist at a time when that was far from popular, and provided many career opportunities for people of color. It also reminds us that homophobia was the official policy of the US government at that time.

We humans are an evolving species. The LGBT movement as it existed in that era was mostly quiet, clandestine, and not in the mainstream consciousness. The Stonewall Riots, considered the birth of the modern LGBT movement, didn’t take place until 1969. I was very active in that movement from 1973 through 1986 and remain supportive of its goals. But I dont think we should fault Mr. Webb for not being an out-front visionary advocate of LGBT liberation at a time when gays, lesbians, bisexuals, and trans people were ridiculed or assaulted if they entered the mainstream consciousness at all. Rather we should take pride that as a society, we’ve grown to accept that LGBT folks are entitled to civil rights, to choose their families, and even to marry. When I attended my first same-sex weddings in the late 1970s, I never imagined that legal same-sex marriage would be achieved in my lifetime, let alone in less than 40 years–less than 30 in my own state of Massachusetts.

And for the most part I don’t fault our politicians when they compromise on other issues to get some good things passed into law, as long as they come away with significant progress. (I do get tired of the Democrats’ frequent and problematic tendency to negotiate away far more than they have to to try to get bipartisan support that is usually not forthcoming–but once that fails, they don’t go back to the original stronger versions. This is what Obama did with the ACA, and whatBiden has done on issues like immigration and climate.)

When we pass a week or insufficient law, we have to recognize that we will have the next iteration and the one after that–and we can work to strengthen our hand. Change is more often gradual than sweeping. Even the loathsome Bill Clinton-era “don’t ask, don’t tell” policy about gays in the military was a huge improvement over the dishonorable discharges and possible prison terms that were official policy before that change–though I’m very glad to see it go away, and to see the Respect for Marriage Act become law just six days ago. (Another digression: here’s an academic essay from the quite recent past–2021–arguing that don’t ask, don’t tell” should be overturned. Warning: it looks like it might be a term paper mill site.) 

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Have you seen the infamous Pepsi ad that’s been called “tone-deaf” by progressives, and which Pepsi pulled quickly? Before you read the rest of this post, please write your impression of it in the comments.

I watched the part of it shown on this segment of The View.

Protestor calls for unity
Protestor calls for unity

 

 

And I agree with Whoopi: the message is about inclusion.

Yes, it is co-opting the movement. Advertisements have always co-opted cultural memes. If you wear $60 torn jeans, you can thank the hippies and grunge-punks who wore their clothes to rattiness. For that matter, Bud commercials and Wheaties cereal boxes have been co-opting sports culture for decades (it feels like millennia).

I’m old enough to remember when hijab-wearing women and people of color and same-sex couples would not have been allowed anywhere near a commercial. What I see most of all is a message to DT that we are united in our diversity (and that includes the cops, who are actually our allies most of the time–and which the movement made a big mistake in automatically trashing in the 1960s).

I also agree with Whoopi that water is my preferred drink over any kind of soda.

That Pepsi was attacked to the point where they pulled the ad is much more shocking to me than the ad itself.

But I guess I shouldn’t be shocked. Here in the Blue Bubble, behind the “Tofu Curtain” (not a phrase I invented) in Massachusetts’ Hampshire/Franklin Counties—one of the bluest parts of a very liberal state—those accusations of “tone deaf” are all-too-familiar. Two among many examples:

  • A program in which cops in the schools did something sociable with the kids was kiboshed and the very progressive police chief (an out lesbian who was seen at Pride Day marches long before she became chief) was trashed as tone-deaf
  • Two towns over, several years ago, a production of “West Side Story” was canceled because some people thought the whole idea of the play was racist. I don’t know if they read the script or saw the movie, but to me, that movie makes a statement against racism, just like Twain’s Huckleberry Finn (which has also been criticized for racism, because it uses the N-word—even though it was written in the 19th century when that was the term used and the whole premise of the story is to show the absurdity and cruelty of racism)

It reminds me of the days when the left (my teenage self included) would practically canonize any extreme statement that happened to be made by a person of color or one who identified as any shade of LGBTQ, even if that statement incited violence against innocent people who happened to be white and straight. I should have spoken out against those outrages 45 years ago, but I was just as hoodwinked.

I’m not talk about any false unity of sweeping real grievances under the rug. But I am objecting to the shrill side of political correctness that demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing instead of uniting and leaving us all at risk when the real forces of repression sweep in.Facebooktwitterpinterestlinkedinmail

Reading a newsletter from a marketer I generally find thought-provoking, sincere, and personable, I was rather surprised to read an article where she took one of her subscribers to task for objecting to the word “sucks” on her home page.

To me, that word inserts an unnecessary barrier, the more ironic because she bases her whole approach on connecting person-to-person.

So of course, I wrote her a note:

As some one who does my best to–and *usually* succeeds–find the best even in the grumps (in that way, I’m like your late father, I guess)–may I put another possible interpretation out there? It’s likely that this person was just looking for an excuse to act out–BUT it’s also possible that he had good reason to be offended by the S word. I personally don’t use that word, because it can be can be interpreted as homophobic–being derived from a longer expletive that starts with a c, the first four letters of which represent the male organ (I’m not being a prude here by not stating the word, but I do have a goal of avoiding the spamfilters). For the same reasons, I don’t use the word “niggardly”, even though its etymology has nothing to do with the n-word–I don’t want people who don’t know that etymology to think I’m racist.

And there’s a difference between “plain language” and foul language. I grew up on the tough streets of the Bronx, and it was a minefield of F-bombs and other expletives–but I’ve lived in places where cursing is considered not just extremely rude but an offense against religion. So, take your choice–the left -wing or right-wing possibility of why he was teed off.

I don’t remember how I found your list, but I suspect I would not have subscribed if the first thing I’d seen was “disconnection sucks”. I have a thicker skin than to be offended, but there are always better ways to say it, and I would not have wanted to get into the network of someone whose language could have been interpreted as mean and deliberately offensive, because I surround myself with people who empower others and don’t denigrate them.

Luckily, I found you some other way (I have no idea how our paths crossed, actually)–and I know you to be a caring and empowering person. But think about the message you’re putting out here, intentionally or not. This is not so much a question of political correctness as it is of establishing unnecessary barriers. yes, I understand that you want to drive the wrong people away, and I respect that. I do the same thing. For instance, when someone approaches me about working together, there’s a paragraph in my reply that says,

“Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.”

But I wonder if what your doing might drive the RIGHT people away too–especially since to me, it is so out-of-harmony with your real core message of marketing through the power of personal story.

I’ll be very curious to receive her response. And meanwhile, how about a response from you? Are curse words a barrier for you? Am I overreacting? Is she unnecessarily defensive? Why, or why not?Facebooktwitterpinterestlinkedinmail