Blog Archives

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

$10 Million to Charity—Another Cheer for Patagonia!

expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser “attracted thousands who have never purchased anything from Patagonia before.”

Posted in Abundance and Prosperity, Branding, Business Ethics, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, People Helping People Tagged with: , , , , ,

Can the Cynical Profit Motive be a Force for Social Change?

On a LinkedIn discussion board, someone asked, “So, why has bettering the world become a mantra for a new generation of entrepreneurs?” This sparked a very lively discussion, mixing the cynics and the optimists. You can view this discussion here

Posted in Abundance and Prosperity, Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Entrepreneurship, Environment, Peace and War, People Helping People, poverty, Social and Economic Justice Tagged with: , , , , , , , , , , , , ,

Patagonia Grows Its Brand By Telling People to Buy Less

Fascinating article by Marc Stoiber on how Patagonia’s latest environmental initiatives tells customers not to buy what they don’t need, and to make what they do buy last forever. And if it doesn’t last forever, Patagonia will take it back

Posted in Abundance and Prosperity, Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Frugality/Frugal Fun, Green Business Tagged with: ,

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