My friend Tad Hargrave wrote a great post about magnetic marketing, in which he claimed:

There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive.

  • Responsive people will come across your work and light up. They’ll get excited and want to sign up and hire you after learning a little bit about you. They’ll be curious, want to know more and ask you a lot of questions. These people are a ‘yes’ to what you’re up to in your business.
  • Neutral people will listen to what you have to say but they won’t react much. They’ll sit there in your workshop politely and take it in. But they won’t sign up for much. They may be cordial and listen respectfully but they for sure won’t seem ‘into it’ like the responsive people do. These people are a ‘maybe’ to what you’re up to in your business.
  • Unresponsive people will actively pull away, show disinterest, might even be rude. These people are a ‘no’ to what you’re up to in your business.

I think there’s a big difference between those who are unresponsive and those who respond with hostility. So I posted this comment:

Let me “bend the magnet” a bit more and take your analogy to its logical fourth category: those who are actively opposed to what you’re doing. You and I as marketers in the green/socially conscious/cool and groovy/progressive activist space will not only attract the cool and groovy people–we’ll repel the Hummer-driving, cigar-smoking, GMO-loving executive at Monsanto or the local nuclear power plant to the point where they might actually speak out against us–just as WE have spoken out against THEIR actions.

And I’m fine with that. Quite frankly, they are a way to gain the attention of those people in in the uninvolved category, who may be within their orbit but have never thought about these issues. They’re a doorway into media coverage, and give us legitimacy in the eyes of reporters (and their readers) because these big important corporations are actually acknowledging and discussing out issues. And every once in a while, lightning actually strikes and some of them start examining the issues and taking action on our side of the fence (as Walmart has—for its own profit-driven reasons—on sustainability, for instance).

I think of my experience as one of 1414 Clamshell Alliance members arrested on the construction site of the Seabrook, NH nuclear power plant, trying to keep the plant from being built, back in 1977. New Hampshire’s governor at the time, Meldrim Thomson, and William Loeb, publisher of the largest newspaper in the state, the Manchester Union-Leader, called us “the Clamshell terrorists.”

Yet not only had we all pledged nonviolence, we had all actually undergone training in nonviolent protest and joined small, accountable, affinity groups (which continued to function after our arrest); it was a precondition for participation.

Governor Thomson kept the Clamshell prisoners incarcerated in National Guard armories around the state for about two weeks. When we emerged, we found we’d:

  • Birthed a national safe-energy movement based in nonviolent civil disobedience
  • Rapidly and throughly raised consciousness about nuclear power plant safety (and the lack thereof)
  • Created a climate where, unlike previous accidents that had gotten little or no coverage, the Three Mile Island meltdown in 1979 (and later catastrophic failures at Chernobyl and Fukushima) became front-page news.

Seabrook did go online, so we failed in our immediate goal. BUT in an era where former President Richard Nixon had called for 1000 nuclear power plants in the US, Seabrook was the last nuclear power plant to go on line in the US other than Shoreham, NY, which was shut down after preliminary low-power testing and never supplied the electrical grid. I believe the opposition of Thomson and Loeb to our movement helped make it a mass movement, just as the overreaction against civil rights and anti-Vietnam War protestors helped those movements gain strength.

What do you think—do we need our enemies as much as our friends? Can we “ju-jitsu” their hostility into a benefit for our cause? Do you have a great example, either form your own work or something you’ve heard about somewhere? Please leave your comment below.

Facebooktwitterpinterestlinkedinmail

I’ve been debating with a couple of nuclear apologists on Twitter this week, following my public celebration of the permanent closing of San Onofre’s twin nukes.

My German correspondent Rainer Klute sent me to a very interesting article in Forbes, “How Deadly Is Your Kilowatt?

The article made quite a number of valid points, including the very high death toll from unregulated coal in China—something that could be slashed quite easily just by adopting US pollution standards.

But when I got here, I had to wonder what the author had been smoking:

The dozen or so U.S. deaths in nuclear have all been in the weapons complex or are modeled from general LNT effects. The reason the nuclear number is small is that it produces so much electricity per unit.  There just are not many nuclear plants. And the two failures have been in GenII plants with old designs.  All new builds must be GenIII and higher, with passive redundant safety systems, and all must be able to withstand the worst case disaster, no matter how unlikely.

Two failures in the US nuclear sector? Off the top of my head, I can think of three major nuclear failures that could have put wide swaths of the population at risk, had there been breaches of the sort at Chernobyl and Fukushima: Enrico Fermi in Michigan, 1966; Browns Ferry, Alabama, 1975; and of course, Three Mile Island, Pennsylvania, 1979. And I knew there were plenty more, so I did some searching. A list of nuclear accidents at https://pec.putney.net/issue_detail.php?ID=18 lists at least 59 incidents in the US. 59 times that could have led to calamity!

While Gen III designs, with several new layers of redundancy, are clearly superior to the Gen II, they are untried, and some scientists have serious concerns about their safety:

Other engineers, although not outright saying that they are not safer, are more conservative and have some specific concerns. Edwin Lyman, a senior staff scientist at the Union of Concerned Scientists, has challenged specific cost-saving design choices made for two generation III reactors, both the AP1000 and ESBWR. Lyman, John Ma (a senior structural engineer at the NRC), and Arnold Gundersen (an anti-nuclear consultant) are concerned about what they perceive as weaknesses in the steel containment vessel and the concrete shield building around the AP1000. They say that the AP1000 containment vessel does not have sufficient safety margins in the event of a direct airplane strike.[3][4]

And let’s not forget that the Generation II plants were themselves a reaction to (and supposed improvement over) safety flaws in the old Generation I series.

Also, for all the talk about withstanding the worst-case disaster, let’s not forget that humans have often drastically underestimated the power to create havoc. Nobody thought that a tsunami would breach the seawalls at Fukushima. No one thought New Orleans would be flooded not by Hurricane Katrina flooding the Mississippi, but by the storm’s breech of the levee holding back the waters of Lake Ponchartrain.

Oddly enough, my discussion with Mr. Klute had mostly been on the question of the carbon impact of nuclear, and my contention that all the many steps in the fuel cycle, starting with mining, have a significant carbon footprint. But the Forbes piece didn’t address the issue, and that conversation will have to wait for another day.

Facebooktwitterpinterestlinkedinmail

Two astounding pieces of news related to the nuclear industry crossed my desk this week.

First, a rundown by Harvey Wasserman, who’s been fighting nukes all the way back to the 1970s (at least two of his many books are on energy issues), on the current very sorry state of the nuclear power industry, worldwide. And only China and Russia have an aggressive construction program at the moment.

Wasserman notes that this is an industry on its knees.

The three most nuclear-embracing societies in the world are the US, France, and Japan, which together have built 217 of the world’s 441 nukes (104), 58, and 55, respectively).

In Wasserman’s article, he notes that:

  • None of Japan’s reactors are currently operating
  • France just elected President Francois Hollande, who campaigned as a pro-safe-energy, anti-nuclear candidate
  • In the US, the few nukes currently under construction are saddled with costs that make them completely uncompetitive, even without all the other negative factors, and with a loan guarantee program (a/k/a “bailout”) that looks increasingly tenuous—and meanwhile, the safe energy/no nukes movement, largely quiet since our victories 30+ years ago, is waking up (I even went to a safe energy demonstration recently whose speakers included Vermont’s governor, one of its senators, and its attorney general)
  • Even China, a country not known to pay much attention to the safety and well-being of its citizens—and one that has been expanding its energy capacity through every technology it can harness—is reevaluating its nuclear program, and may halt construction or shut down some or all of its reactors

And Wasserman didn’t even discuss the several countries (among them Germany and Italy) that have pledged to phase out or shut down their nukes.

The second story is a reminder of one more reason why we should never have harnessed this technology: it’s a genie that won’t stay in the bottle. Every nuclear power generation or fuel processing plant increases the chances of global terrorism, and of rogue governments getting their hands on nuclear weapons.

It turns out that Kodak had its own mini-nuclear reactor and a store of weapons-grade uranium, according to the Los Angeles Times.

As the reporter, Matt Pearce, wryly noted, “Good thing Kodak isn’t in Iran; that’s the kind of thing Israel’s been threatening to go to war over.”

But rest assured that we are out of danger from Kodak’s uranium, he notes:

Lest this story conjure up memories of the anxiety over “loose nukes” after the collapse of the Soviet Union in 1991, Kodak ditched the uranium in 2007 with the coordination of the U.S. government, according to the Nuclear Regulatory Commission.

Safety, cost, and atomic proliferation are just three of many reasons to oppose nuclear power. Here’s a PDF you can download (from Germany) called “100 Good Reasons Against Nuclear Power.”

The good news: we totally don’t need it. Amory Lovins and others have shown how the most energy-hogging of societies, such as the US (which uses about twice as much energy per capita as Germany, with about the same standard of living) can cut energy use by 60 or 80 percent, and even the more conservation-minded societies still can find plenty of savings. Combine that with the rapid advances in clean energy technology (solar, wind, small hydro, tidal, magnetic, etc.) and you have a recipe for safe, clean living, high quality of life, and reduced threat of catastrophic climate change.

You might want to send a link to this post to your elected representatives, with a letter about why you favor clean-energy alternatives to nukes and fossil fuels.

Facebooktwitterpinterestlinkedinmail