Allow me to deviate from this blog’s usual fare of sustainable energy, business ethics, reasons to oppose nuclear power, and progressive vs. conservative politics—today’s post is about mice. The four-legged kind.
We live in a very old farmhouse, built in 1743, surrounded by our neighbors’ corn and hayfields. There have always been lots of mice around, but until a few months ago, the cats and dog kept them to manageable proportions. However, between December and April, all three of our animal companions died. We’re looking to get another cat, maybe two, in the fall, but meanwhile, we’re petless.
So, a couple of months ago,we invested in two lightweight plastic no-hurt traps, baited them with peanut butter, and started hauling a series of mice back out to the field. And I noticed very quickly that different mice reacted very differently to the experience of being trapped, and then released. Microcosms of the human experience, in fact.
Here are a few of the characters we’ve encountered:
- Optimist: “Top of the morning to you, Sir, and if I had a hat, I’d tip it. Thanks for letting me into this beautiful green field with lots of goodies to eat.”
- Terrified: “It’s so dark and claustrophobic in here that I’m going to pee all over myself with fear.”
- Angry: “How dare you put me in a little box all night!”
- Klutz: “Darn it, I closed the door while I’m outside and the peanut butter is still inside.”
- Burglar: “Heh, heh, heh, more peanut butter! I’ll just tiptoe in so gently the trap doesn’t spring. I didn’t bring calling cards but, I’ll leave some poop to show I was here.”
- Escape Artist: “If I rattle this thing enough, I’m sure I can get the door open.” (We’ve learned that it’s a really good idea to stop what we’re doing instantly and carry the trap outside when we get this type.)
Finally, there was today’s mouse, with an attitude I have never before encountered—and ’twas he that inspired this post: “Hey! Im not done eating yet! I’m going back in the trap.” Perhaps I should call him “the climate-denying CEO.”
How would you market to these different types of mice?