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40 Years Ago Today, We Changed the World (part 2—Outside the Armories)

But Clamshell made an important strategic breakthrough: being against nuclear was far more effective if we were for something else.

Posted in Activism, Energy & Sustainability, Environment, Innovation, Marketing Techniques and Philosophies, People Helping People, Protests and Crackdowns, Psychology, Shel's Personal Life Tagged with: , , , , , , , ,

Why Marketers and Activists NEED to REPEL Some People

Seabrook did go online, so we failed in our immediate goal. BUT… the opposition of Thomson and Loeb to our movement helped make it a mass movement, just as the overreaction against civil rights and anti-Vietnam War protestors helped those movements gain strength.

Posted in Activism, Corporate Social Responsibility, Energy & Sustainability, Green Marketing, Marketing Techniques and Philosophies, media-general, Politics, propaganda, Protests and Crackdowns, Transparency vs. Secrecy Tagged with: , , , , , , , , , , , , , , , , , ,

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