Master marketer Seth Godin used his own ignorance of/lack of interest in Lady Gaga to make the very valid point that marketers should go after their unique audience and not worry about those who don’t choose to opt in.
But then he says,
I’m virtually certain that Lady (do her friends call her that?) doesn’t read my stuff, so we’re even.
Seth, Lady Gaga is a very savvy marketer. It would not shock me at all if she knows your stuff and dips in regularly for great ideas (as I do).