Tag: international communication

By Posted on Posted in language, Marketing Techniques and Philosophies, Politics, propaganda Tagged with , , ,

This is not about politics; it’s about communication style, using a politician as an example.

My wife teaches business communication (with a heavy focus on international dos and don’ts), and she and I both give Barack Obama high marks for his sensitivity to other cultures.

Two quick examples among many:

  • For his state dinner last night with Indian Prime Minister Singh and his wife, no only did the menu have many Indian touches (and was mostly vegetarian, since the Singhs don’t eat meat), but Michelle Obama’s gown was designed by an Indian-American designer, and her preview outfit was the work of different Indian-American designer
  • When he went to Shanghai, he didn’t just learn how to say hello in Chinese, but he actually learned the correct pronunciation in the local Shanghai dialect

    • In the campaign, too Obama was consistently on message, able to deflect all the name-calling from the other side, and consistently able to turn attention back to the real issues.

    So what I’m wondering is why, since he does have such awesome communication skills, he seems totally unable to focus on his message. Issue after issue has gotten bogged down, and he’s fallen into a rut—abandoning the very successful organizing and communication strategies he used so well during the campaign, and continues to use well in his international contacts, in favor of overly nuanced, bureaucratic, uninspiring policy-ese. I think he could move his agenda forward a lot more successfully if he went back to building support among the American people, and organized them to be a force influencing their own legislators to push the change he was elected to bring.

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