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How Much Should You Spend on Marketing?

Someone asked a very odd question in a discussion group: How a startup is viewed (by an investor) when its majority spending is on marketing/advertising? In my answer, I chose to ignore the investor question (although I hint at it

Posted in Advertising, Business-general, General Commentary, Innovation, Marketing Techniques and Philosophies Tagged with: , ,

Game-Changers,Innovation…and Marketing: My Persective

The missing ingredient in both Emerson’s “build a better mousetrap and people will beat a path to your door” and director Phil Alden Robinson and writer W. P. Kinsella’s “if you build it, they will come” is marketing…—just as the rise of Apple needed both Jobs’ vision and marketing skills and Steve Wozniak’s engineering genius. The lesson for entrepreneurs is that if you don’t have all three elements—vision, engineering, and marketing—you need to partner with someone who has the pieces you lack.

Posted in Advertising, Energy & Sustainability, Green Marketing, Innovation, Marketing Techniques and Philosophies, Marketing Trends/News, Networking, People Helping People, Technology, Web 2.0/Social Media Tagged with: , , , , , , , , , , , , , ,

Game-Changers, Innovation…and Marketing: Inspirations

think about how creativity happens, what it means, and whether “if you build it, they will come”—a/k/a, in the pre-“Field of Dreams” world as the better mousetrap aphorism—has relevance in today’s world.

Today, I’ll share three of these inspirations with you: the raw material.

Posted in Green Marketing, Innovation, Marketing Techniques and Philosophies, Technology Tagged with: , , , , ,

Thanking the Late Steve Jobs

I’ve been an Apple user since I got my first Mac in 1984. One of his greatest contributions was to make computers much more accessible to non-geeks. It would have been a lot longer learning curve on a pre-windows IBM

Posted in Other, Publishing Tagged with: , , , ,

Do Inventions Come From Frustration or Innovation? #blogboost

You’ve all heard, “Necessity is the Mother of Invention.” Well, perhaps that’s true. But another parent might be frustration: wanting to do something better, more easily, faster than you currently can. Yes, some products are developed to fill a need

Posted in Energy & Sustainability, General Commentary, International Association of Green Marketers Tagged with: , , , ,

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