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Why Do We Need Specifically GREEN Marketing?

The latest research proves the need. In a wonderful article for Sustainable Life Media, “Measuring the Value of CSR Communications,” Perry Goldschein notes that “80% of consumers had no idea that sustainability leaders (e.g., HP, Intel, Cisco, Unilever) were participating

Posted in Corporate Social Responsibility, Energy & Sustainability, Marketing Techniques and Philosophies Tagged with: , , , , ,

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