My friend Paul Krupin of Direct Contact PR sent me this memo from the Deepwater Horizon recovery team. Even if the Gulf of Mexico weren’t drowning in BP’s oil–a situation in which you’d expect the form letters would at least act grateful for the advice–this is one of the worst examples of corporate messaging I’ve ever seen.

From: horizon.support@oegllc.com [mailto:horizon.support@oegllc.com]
Sent: Saturday, June 19, 2010 10:08 AM
Subject: An Important Message from Horizon Support

Dear Paul Krupin,

Thank you for your submission to the Alternative Response Technology (ART)
process for the Deepwater Horizon MC252 incident. Your submission has been
reviewed for its technical merits.

It has been determined that your idea falls into one of the following ART
categories: Already Considered/Planned, Not Feasible, or Not Possible, and
therefore will not be advanced for further evaluation. To date, we have
received over 80,000 submissions with each submission receiving individual
consideration and priority based on merit and need.

BP and Horizon Deepwater Unified Command appreciate your contribution
and interest in responding to this incident.

Michael J. Cortez
Technical Manager
Alternative Response Technology Team
Deepwater Horizon Call Center – Houston, TX

Tell me what you think (in the comment space below. Then scroll down to see what I think.
*
*
*
*
*
*
Here’s what I think it’s bureaucratic, it’s off-message, it’s downright snotty, it doesn’t even mention the specific idea submitted before dismissing it, and it doesn’t even give a brief recap of what else they’re trying or why the submitted plan doesn’t work. Oh yeah, and how about that highly specific and targeted subject line NOT? If this came to my mailbox, I’d have assumed it was spam. Eeeeeeew! Couple this with the combination of hubris, selfishness, corner-cutting, and cluelessness shown by BP from Chairman Carl-Henric Svanberg and CEO Tony Hayward on down, and it doesn’t paint a pretty PR picture. Is there any wonder the company’s lost half its market cap? They don’t give much confidence in their ability to solve the problem, their understanding of why this is important, and the steps they might be taking to make sure it doesn’t happen again at a different well.

Facebooktwitterpinterestlinkedinmail

It’s really hard to imagine that anyone could take seriously the nonsense—make that the total falsehoods—spewed by the likes of Rush Limbaugh and Glenn Beck. It would make for good humor, except that people believe these shameless harlots who have dedicated their lives to the service of corporate greed and gratuitous attacks on progressives (or even liberals).

Limbaugh has crammed his foot even farther down his mouth than usual a few times lately. Two examples: He blamed environmentalists for the tragic oil spill in the Gulf of Mexico, and he blamed the United Mine Workers of America for failing to head off the 29-fatality disaster at Massey Energy’s Upper Big Branch coal mine in West Virginia.

Let’s look at the Massey case. Talk about blaming the victim: Early in his career as CEO of Massey, Don Blankenship broke the back of the UMWA by refusing to honor the industry agreement and demanding that the union bargain individually with Massey’s 14 subsidiaries. This was 1984, during the notoriously anti-union presidency of Ronald Reagan.

Thus, Upper Big Branch, like many Massey mines, is non-union. The union has tried to organize there repeatedly. And the government has repeatedly cited the mine for safety violations, closing it 61 times in the 15 months preceding the explosion.

Now, the really interesting part: According to “How King Coal Killed the Union Man,” by Lauri Lebo, published in the May 15 issue of the Washington Spectator union mines are far, far safer than nonunion You need to be a subscriber to read the article, so let me summarize some of the findings:

  • 254 of the 284 miners killed in the US since 2002 were in non-union mines
  • 25 percent of American miners belong to the UMWA, but union members accounted for only 11 percent of fatalities
  • Safety inspectors at union mines have the power to shut down mines operating unsafely; in non-union mines, the inspectors are absent, and workers can be fired for calling for inspection
  • Even without an on-site inspector, Upper Big Branch was cited by the Mine safety and Health Administration for safety violations 639 times from january1 2009 to April1 2010, but Massey uses a funky procedural maneuver to block meaningful sanctions

    How does Limbaugh sleep at night? He is a propagandist, not a journalist

  • Facebooktwitterpinterestlinkedinmail