I just rewatched this TED talk by Amory Lovins: it lays out a step-by-step plan to slash our energy use through deep conservation (what he calls “negawatts” and “negabarrels” and switch to renewables, with gas as a transitional fuel. It doesn’t happen overnight, and relies heavily on profit incentives to businesses.

Lovins, who I consider the foremost spokesperson for sensible energy, is not some sort of radical do-gooder. He’s a businessman who’s made quite a successful career out of changing the way we think about energy. Just as two examples of what’s possible:

1. He helped the Empire State Building save $4.4 million per year on a $13 million deep energy retrofit–that’s about a 30% annual ROI.

2. His own house, built in the Solar Stone Age (1983) just outside Aspen, Colorado (ski country-COLD) is close to net zero, producing nearly all of the energy it uses (in 2001, he mentioned that the residence portion had a $5 monthly electric bill–even if it’s tripled since then, that’s pretty good for a 4000-square-foot house in the snowbelt). Now here’s the really remarkable thing: In Aspen, Colorado, this house has neither a furnace nor an air conditioner, and it’s warm enough inside to grow bananas. The extra cost of the energy improvements was essentially paid for by the capital savings of not needing those big clunky systems. So in other words, we’ve known how to do this for 30 years.

So what are we waiting for? Let’s get this party STARTED.

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