Copywriter Ryan Healy had an interesting post today discussing the reasons why people unsubscribe from his blog. Not surprisingly, many had to do with e-mail overload. But quite a few had to do with Ryan’s openly conservative Christian mindset.
I’ve been reading Ryan’s stuff for a couple of years now, and I’m very far from either conservatism or Christianity. But I still read him. Here’s the comment I posted on his blog that explains why:
I get some posts like those as well. And Ryan, while you and I are poles apart politically (I think Obama has sold out to the conservatives), and while I do consider myself a person of faith, I don’t happen to be a Christian, or particularly religious. But for me, those are not reasons to unsub. You always keep a civil tone, and I think core disagreements force me to rethink my positions, justify them to myself, and sometimes find them wanting and shift. If you were nasty about it, that’d be different. (I don’t read much of Dan Kennedy anymore because he’s way too shrill in his conservatism. I do read Clayton Makepeace, and have even contributed a few articles to his conservative news site as “The Unabashed Progressive”–but I tend to turn off when he goes political).
Anyway, in spite of my ultra-crowded in-box, I’m continuing to read your stuff even as I’ve cut back on a lot of others
And I love both your commitment to ethics (which I share) and your copywriting/marketing smarts.
I trust also that if you read my blog, you wouldn’t be turned off by the unabashedly progressive positions I often take.