Tag: ethical business

By Posted on Posted in Business Ethics, Business-general, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, People Helping People, Shel's Personal Life Tagged with , , , ,

Someone asked me today what advice I’d give to someone just starting out. If someone had given me these four bits of advice in 1981 when I was just starting out, I’d have been on the success track a lot faster.

  • Be green and ethical—and willing to proclaim this to the world
  • Delegate early, especially those things you’re not good at–but keep checks and balances in place
  • Don’t reinvent the wheel. An off-the-shelf solution may be better and cheaper than reverse-engineering something
  • Recognize the REAL opportunities that provide first-mover advantage–and walk away from those that aren’t there yet
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By Posted on Posted in Advertising, Business Ethics, Green Marketing, Greenwashing, Marketing Techniques and Philosophies, Marketing Trends/News Tagged with , , , , , , , , , ,

Yet another company has gotten in trouble for greenwashing. Raz Godelnik writes in Triple Pundit about cereal giant General Mills’ legal woes: multiple lawsuits over deceptive packaging, claiming for example that its Nature Valley brand of granola bars is “all natural” when in fact it’s highly processed and contains such ingredients as maltodextrin.

You’d think by now companies woud have caught on that honesty really is the best policy.

Of course, it would be nice if the word “natural” actually had a legal definition, and thus some teeth. But it would also be nice if a company that claims to be strongly guided by ethics would do a better job of walking its talk.

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