Hands down, my favorite commercial of the Olympics so far–and in fact my favorite TV commercial of the last several years, in any context–is Nike’s “Find Your Greatness: Jogger” (The full transcript,and the one-minute video, are at that link.)
The entire video is an overweight kid running at the camera, starting quite some distance out. Working hard, but not being fazed.
When I saw it on TV, I thought it was an 60-something overweight man. Looking again, I see it’s a kid. But the message of empowerment is the same.
Especially when the voiceover says (in part),
Somehow we’ve come to believe that greatness is a gift reserved for a chosen few, for prodigies, for superstars, and the rest of us can only stand by watching.
You can forget that.
Greatness is not some rare DNA strand, not some precious thing. Greatness is no more unique to us than breathing.
As a somewhat overweight guy who will be 60 in five years–and who has lost 15 pounds since upping my daily exercise regime from 30 to 60 minutes, to 60 to 120 minutes. The ad resonates with me. And not a lot of ads do.