Blog Archives

Good to See Southwest Spirit Featuring a Bunch of Social Entrepreneurs

it’s important to spotlight a company that cares enough about other companies doing good to devote 13 pages to it, even semi-disguising it as a food feature. Here are the businesses they spotlight, and what they’re doing.

Posted in Business Ethics, Corporate Social Responsibility, Entrepreneurship, People Helping People, Social and Economic Justice Tagged with: , , , , ,

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

How I Reinvented a 36-Year-Old Business

Shaping profitable ventures that directly turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance…To me, this is true sustainability; business has to survive—and thrive—in order to make that difference.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, Shel's Personal Life Tagged with: , , , ,

Starbucks’ “Race Together”: Am I the Only One Who Thinks It’s a GOOD Idea?

Starbucks has been getting a lot of flack since announcing its “Race Together” initiative…But I actually think this time Starbucks did something sensible and good:

Posted in Activism, Business Ethics, Corporate Social Responsibility, Diversity, General Commentary, People Helping People, Social and Economic Justice Tagged with: , , , , ,

Game-Changer: Unilever Considering Becoming Certified B Corp

show the entire business world that corporations don’t have to be rapacious; they don’t have to put short-term gain above the earth and its citizens (human and otherwise). It could even provide major leverage to overturn the body of corporation law that says corporations are legally required to put short-term profit ahead of all other considerations.

Posted in Activism, Branding, Business Ethics, Business-general, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Green Business, Green Marketing, Innovation, People Helping People, Social and Economic Justice, Socially Responsible Investing Tagged with: , , , , ,

Panera CEO: Corps Can Use their Strengths to Right Wrongs

“Imagine Walmart doing distribution for food banks…in which The Gap runs thrift shops…in which The Home Depot is involved in rebuilding.” This challenge comes from Ron Shaich, CEO of Panera, as he closes a wonderful talk at Sustainable Brands about

Posted in Abundance and Prosperity, Business Ethics, Business-general, Corporate Social Responsibility, Demographics/Psychographics, People Helping People, poverty Tagged with: , , , , ,

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