Blog Archives

Starbucks’ “Race Together”: Am I the Only One Who Thinks It’s a GOOD Idea?

Starbucks has been getting a lot of flack since announcing its “Race Together” initiative…But I actually think this time Starbucks did something sensible and good:

Posted in Activism, Business Ethics, Corporate Social Responsibility, Diversity, General Commentary, People Helping People, Social and Economic Justice Tagged with: , , , , ,

Game-Changer: Unilever Considering Becoming Certified B Corp

show the entire business world that corporations don’t have to be rapacious; they don’t have to put short-term gain above the earth and its citizens (human and otherwise). It could even provide major leverage to overturn the body of corporation law that says corporations are legally required to put short-term profit ahead of all other considerations.

Posted in Activism, Branding, Business Ethics, Business-general, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Green Business, Green Marketing, Innovation, People Helping People, Social and Economic Justice, Socially Responsible Investing Tagged with: , , , , ,

Panera CEO: Corps Can Use their Strengths to Right Wrongs

“Imagine Walmart doing distribution for food banks…in which The Gap runs thrift shops…in which The Home Depot is involved in rebuilding.” This challenge comes from Ron Shaich, CEO of Panera, as he closes a wonderful talk at Sustainable Brands about

Posted in Abundance and Prosperity, Business Ethics, Business-general, Corporate Social Responsibility, Demographics/Psychographics, People Helping People, poverty Tagged with: , , , , ,

Get the Blog via Email (Free)

Search Shel’s Sites

Clean & Green Marketing

FREE with your no-cost subscription to Shel Horowitz's monthly Clean and Green Newsletter: Seven Tips to Gain Marketing Traction as a Green Guerrilla (this is some stuff you won't see elsewhere). This brief Special Report will immediately get you thinking differently about marketing... and the monthly newsletter will provide actionable tips, reviews of resources, and profiles of companies doing it right. Also, Seven Weeks to a Greener Business: Once a week for seven weeks, you'll get a one-page press release, covering (in order):
  • Green printing (eight specific steps)
  • Saving energy (six steps)
  • Reducing waste (ten ideas)
  • Conserving water (five ideas)
  • Green transportation (six steps)
  • Deep-Green measures (six steps)
  • Effective Green marketing (six ideas)


(Of course, you can unsubscribe at any time, but we think it'll be worth your while to stay around,both for the Seven Weeks and for the ongoing monthly newsletter. We have some subscribers who've stayed with us all the way back to 1997. We hate spam, use your e-mail address only to send you the newsletter and don't share it beyond our well-regarded and privacy-conscious e-mail processing company)