Blog Archives

The Secret of the Fulcrum Principle

“achieve the greatest result with the least amount of effort,” including finding others to do some of the work. Change happens as fast as possible, but as slow as necessary.Why we need both “shock troops” and “put-it-back-togethers”

Posted in Activism, Business-general, Corporate Social Responsibility, Democracy, Energy & Sustainability, Environment, General Commentary, Innovation, People Helping People, Politics, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , ,

What the 2016 Democratic and Republican Parties Stand For: A Post-Convention Look

This year’s Republican candidate openly embraces hostility to inclusion… So it’s a good move for Hillary Clinton to reclaim the emotional territory she gave up to both Sanders and Trump

Posted in Activism, Branding, Democracy, Demographics/Psychographics, Diversity, Ethics: General, language, Marketing Techniques and Philosophies, People Helping People, Politics, propaganda, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , ,

“Power of We” Saved a Mountain

Note that all of these actions are marketing actions. He could have called a meeting and not told the public, and then a few friends would have shown up and realized that they couldn’t do very much. But by harnessing the power of the press, the Internet, and the photocopier, and crafting a message that would resonate with his neighbors–that not only was this terrible, but that there was something we could do–he was able to spark something that truly had an impact.

Posted in Activism, Marketing Techniques and Philosophies, People Helping People, Politics Tagged with: , , , ,

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