Guest Post by Sam Horn, author of Tongue Fu and many other books.

Does it feel like you’re talking on eggshells these days? You’re not alone. A report from McKinsey says, “Rudeness is on the rise and incivility is getting worse.”

As one woman said, “It feels like I can’t say anything right. It seems everyone’s on edge. They take offense at the least little thing. What can we do when everyone’s stressed out?”

She has a point, doesn’t she?

The last year and a half has been tough.

People have lost loved ones and jobs. Controversies around masks and vaccinations have put people at odds. Remote work and home-schooling have frayed nerves and tempers.

So, what can we do? We can Tongue Fu!

Tongue Fu! (a trademarked communication – conflict prevention/resolution process) teaches what to say – and not say – in sensitive, stressful situations you face every day.

It’s ironic. We’re taught math, science and history in school, we’re not taught how to deal with difficult people without becoming one ourselves.

And in these tough times, it’s more important than ever to know how to proactively handle complaints, disagreements, and unhappy, upset people.

Fortunately, that’s what Tongue Fu! teaches.

Here are a few challenges you may face at work, at home, online and in public – with tips on how to respond in the moment instead of thinking of the perfect response on the way home.

4 Tongue Fu! Tips for What to Say/Do When Things Go Wrong

Complaints
When people complain, don’t explain. Explanations come across as excuses. They make people angrier because they feel you’re not being accountable. For example, if a host is upset because you’re late for a meeting, don’t explain why, just take the AAA Train:

Agree: “You’re right, Bob, our meeting was supposed to start at 9 am.

Apologize: And I’m sorry I’m late.

Act: AND I’ve got those stats you had requested. Would you like to hear them?”

When you take the AAA Train – Agree, Apologize and Act – instead of belaboring why things went wrong, you advance the conversation instead of anchoring it in an argument.

2. Negative accusation.

Whatever you do, don’t defend or deny untrue accusations. If someone says “You are so emotional!” and you say, “I am not emotional!” now you are! Instead, put the ball back in their court by asking, “What do you mean?” That questions motivates people to reveal the real issue and you can address that instead of reacting to their attack.

Imagine says, “You don’t care about your customers.” Reacting with, “We do care about our customers.” makes them wrong. Instead ask, “Why do you say that?” The client may say “I ordered supplies two weeks ago and still haven’t received them.” Now you know what’s really bothering them and you can fix their problem instead of debating their accusation.

3. Arguments.

If people are upset and you try to talk over them, what will happen? They’ll talk louder. The voice of reason will get drowned out in the commotion.

Instead, make a T with your hands (like a referee would) to cause a pause. Then say these magic words, “Let’s not do this. We could go back and forth for the rest of the afternoon about what should have been done, and it won’t undo what happened. Instead, let’s put a system in place to prevent this from happening again.”

You can also put your hand up like a traffic cop to do a pattern interrupt. Say, “Blaming each other won’t help. Instead, let’s figure out who will be in charge of this in the future so we can trust it will be handled promptly.”

As John F. Kennedy said, “Our goal is not to fix blame for the past, it’s to fix the course for the future.” If people start blaming, remind them, “We’re here to find solutions, not fault.”

4. Have to give bad news.

It’s easy to get defensive if your have to give bad news and say “It’s not my fault,” however that makes people feel you’re brushing them off.

A more empathetic response is to say “I can only imagine” as in ‘I can only imagine how disappointing this is.”

Then turn, “There’s nothing I can do” into “There’s something I can suggest. We have set up a 24 hour job-line with…”

In the real world, things go wrong. And sometimes we can’t fix them. We can at least let people know we care and we’re doing the best we can to help out.

Don Draper said, “If you don’t like what’s being said, change the conversation.”

We can change conversations and outcomes for good by using Tongue Fu! approaches.

Because when we treat people with respect, they’re more likely to treat us with respect.

And that’s a win for everyone.

This post originally appeared in Sam Horn’s newsletter and LinkedIn. Reprinted with permission. Sam’s 3 TEDx talks and 9 books have been featured in NY Times, on NPR, and taught to Intel, Cisco, Boeing, Capital One, NASA, Fidelity and Oracle. Want support completing your creative projects? Check out Sam’s Stop Wishing – Start Writing Community.
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Remember those old ’30s movies where some cigar-chomping newspaper editor screams into the phone, “Get Me ‘Rewrite!'”

Today, I followed a link to a webpage that made ME want to scream, “Get Me ‘Rewrite!'”

Try to digest these three paragraphs (the first two are next to each other; the third is a few paragraphs down) and tell me what you think they mean:

The Danotek high-speed PMG system’s attractiveness to investors is based on a uniquely efficient stator-rotor configuration, as well as its existing relationships with wind industry manufacturers and developers such as Clipper Windpower and DeWind.

The BWP low-speed PMG system’s attractiveness is based on an innovative PMG concept that gets away from expensive rare earth metals and creates efficiencies that BWP says can make wind power competitive with traditional sources of electricity generation without the need for incentives…

One of the most distinguishing characteristics of the BWP PMG design is that its magnets are part of an axial flux air core machine which operates at relatively low temperatures and are made with a rare earth metal called neodymium. More commonly, PMG magnets are part of iron core radial flux machines like Danotek’s, operate at relatively high temperatures and require a rare earth metal called dysprosium.

OK, what is the writer trying to say? He talks about “stator-rotor configuration” and “axial flux air core machine” as if we automatically know what these things are. He says this new technology is a move away from rare-earth metals, except that it actually isn’t; it just uses a different kind. I don’t believe in dumbing things down, but I do think a reasonably intelligent person ought to be able to understand the gist of a piece of writing.

The “translator” acquaintance who posted the original link summarized it as “they can do unsubsidised wind for cheaper than coal.” (Thank you, Ian Gordon.) I guess we can extrapolate that from “make wind power competitive with traditional sources of electricity generation without the need for incentives.”

So why didn’t they say so in the first place?

The purpose of written communication, IMHO, is to communicate. While I’m not a techie or an engineer, I am reasonably familiar with the concepts of alternative energy; I’ve been reading about it for more than 30 years after all. And this one left me scratching my head.

In fairness, this appeared on a green technology trade journal website, where, presumably, many of their readers will be familiar with at least some of the jargon. But I think this one is over the top. Someone just beginning to research the field ought to be able to read the article and have some idea of what it’s about. Without Ian’s help (or five or six readings), I would have very little clue. Someone new to the field would be lost entirely.

Get me “Rewrite.”

(If you’re struggling to create a piece of writing that’s understandable without talking down to your reader, I’d be glad to help. I do that for a living, at reasonable prices. Contact me here.)

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