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Worst. Contact Page. Ever: Hyperion Books

Dear Hyperion Books: All I wanted to do was to send you a review copy request so I could review “Stirring It Up” by Stonyfield Farm founder Gary Hirshberg. I review books on socially and environmentally conscious business. I went

Posted in Business-general, Customer Service as Marketing, General Commentary, Publishing, Transparency vs. Secrecy, Web 2.0/Social Media Tagged with: , ,

Amazon Raising Prices (NY Times)

Now that Amazon has kicked so many competitors to the ground through ruthless discounting, the laws of the market decree rising prices. This is what happens when a company gains a market share bordering on monopoly—while establishing a tech and logistics infrastructure that would be very difficult for a new competitor to match, so the likelihood of being undercut on a mass scale as they did to others is slim.

Posted in Business Ethics, Business-general, Publishing Tagged with: , , , , , ,

I Got My Nuke Intro Done In Just One Week!

I love coming in early with clean copy that meets the specifications, and I love that I was able to negotiate a much better arrangement than what was originally proposed. And I love letting the supporters of this inane technology [nuclear power] demonstrate for me why it should be abandoned.

Posted in Energy & Sustainability, Publishing, Shel's Personal Life Tagged with: , , , , ,

A Year of Moving Forward, Part 1: Guerrilla Marketing Goes Green

And I discovered, particularly when doing media interviews, that I really do know quite a bit about going green, on a much deeper level than just “made from recycled materials” stuff. I was very pleased with the quality of some of the more than 100 interviews I did this year, finding that a number of the journalists went a lot deeper than others I’ve experienced in the past—and I was able to take them deeper still. I’m not saying this to brag, but because I didn’t actually realize how much I do know about many substantive issues around sustainability until I started answering so many great questions about it.

Posted in Energy & Sustainability, Events, Green Business, Green Marketing, Publishing, Shel's Personal Life Tagged with: , , , , , , , , , ,

The Power of Patience, Persistence, and Positivity

No matter how many times I called and got voicemail, I never left a negative message. No matter how many weeks went by with no communication, I always approached each new call without recrimination. I listened politely to the editor complain about the agent, and on other calls, the agent complain about the editor. But when I needed to complain I vented to someone who had no involvement in the deal.

And now, finally, we have a deal that all four parties–myself, my co-author, his agent, and the editor at the publishing house–are all happy with.

Posted in Abundance and Prosperity, Customer Service as Marketing, Publishing, Shel's Personal Life, Uncategorized Tagged with: ,

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