Blog Archives

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

Bernie and Brand Integrity

[Ben Cohen’s video] is hilarious, especially where he talks about breaking through the one percent barrier to spread the wealth (the chocolate) throughout the pint

Posted in Activism, Branding, Democracy, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology, Social and Economic Justice Tagged with: , , , , , , , , ,

Can the Cynical Profit Motive be a Force for Social Change?

On a LinkedIn discussion board, someone asked, “So, why has bettering the world become a mantra for a new generation of entrepreneurs?” This sparked a very lively discussion, mixing the cynics and the optimists. You can view this discussion here

Posted in Abundance and Prosperity, Business Ethics, Corporate Social Responsibility, Energy & Sustainability, Entrepreneurship, Environment, Peace and War, People Helping People, poverty, Social and Economic Justice Tagged with: , , , , , , , , , , , , ,

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