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Will Budweiser’s Gamble Pay Off?

makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking. The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT.

Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

Give Me a Reason

They want to know why before they click on your link. They want to know why before they give up even 30 seconds of their time. Specifically, they want to know the benefit.

Posted in Advertising, language, Marketing Techniques and Philosophies Tagged with: , ,

Istanbul Through a Marketer’s Eye

Just back from a few days in Istanbul, Turkey, where I spoke at a conference and then got to play for a few days. As with all my trips, I keep my marketing eyes open. Here’s some of what I

Posted in Advertising, Green Marketing, Marketing Techniques and Philosophies Tagged with: , , , , , , ,

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