Abundance Tree by Anvar Saifutdinov: Painting of a green-colored male lion sitting under a large tree bearing many kinds of fruits and vegetables.
Abundance Tree by Anvar Saifutdinov, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

In the coverage of President Biden’s November 1, 2022 speech about the chaos the enemies of democracy want, something else important was missed: Biden is a rare politician who understands the Abundance Principle:

At our best, America’s not a zero-sum society or for you to succeed, someone else has to fail. A promise in America is big enough, is big enough, for everyone to succeed. Every generation opening the door of opportunity just a little bit wider. Every generation including those who’ve been excluded before.

We believe we should leave no one behind, because each one of us is a child of God, and every person, every person is sacred. If that’s true, then every person’s rights must be sacred as well. Individual dignity, individual worth, individual determination, that’s America, that’s democracy and that’s what we have to defend.

These powerful words embrace what I’ve been talking about for years: that we have enough to go around, but have to address kinks in the distribution and a lack of political will that leave some clinging by a thread while others amass far more than they need or even can use. These truths are amplified in powerful books like The Fortune at the Bottom of the Pyramid, Business Solution to Poverty, and my own Guerrilla Marketing to Heal the World.

We don’t need to live in a world crippled by dire hunger and poverty–cutting off who knows how many amazing new discoveries because the people who would have made them are too busy struggling for basic survival. We don’t have to accept war as a consequence of limited resources, because the abundance mindset understands that a particular resource is only one path to a goal, and there are others. We especially don’t need to go to war over petroleum (which has incited so many wars, including US-conducted wars in places like Iraq and Vietnam)–because we are already using different energy resources, such as solar, wind, and geothermal, which are already edging out fossil and nuclear in both financial and environmental benefits.

And we can absolutely reject the outdated concept that if one person or group wins, some other has to lose. The abundance mindset is collaborative: we win by joining forces for common goals. This powerful frame can apply to material goods, and also to intangibles like love–as Malvina Reynolds made clear decades ago in her charming song, “Magic Penny.”

How are you using abundance to create a better world? Please  respond in the comments (which are moderated, so don’t bother filling it with junk).

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For many years, I’ve been writing about the Abundance Principle: a corollary to the Law of Attraction that I’ve been espousing long before I ever heard of Law of Attraction. Basically it’s the idea that the universe is abundant; there’s enough good stuff for all, despite kinks in distribution. And that if you focus on this abundance, the world shows itself as an abundant place. This is one of the key principles in my award-winning sixth book, Principled Profit: Marketing That Puts People First

Well, today, I’ve just been swimming in the lovely waters of the Abundance Principle. If any one of these things happened in one day, I’d post a Tweet. With all of them happening on the same day, I’d be monopolizing people’s Twitter streams, which would be rude. So I’ll post here instead.

  • After about two months of silence, my negotiating partner in Africa came back with dates and cities for a three-country speaking tour this summer
  • Today, my co-author, Jay Conrad Levinson, gave me the first feedback on the just-completed manuscript of my eighth book (and something like his 70th), Guerrilla Marketing Goes Green, which will be out in about a year from Wiley–and he’s delighted with it. Yesterday, I finished the edit, and today, I got through all the permissions letters I had to send.
  • A major new sustainability site hired me for an ongoing paying weekly blog. The pay is low, but after over four years of blogging, I can now call myself a professional blogger. And it’s really good visibility, especially with the new book coming out next year.
  • After a week of rain, we finally got a nice day–and Dina and I managed not only our daily dog-hike but also a short bike ride.
  • When I went to the doctor, he said I don’t have an eye infection after all–just allergies
  • Got offered comp tickets for a local theater production in one of my favorite venues
  • Getting some extra exposure on a speaking gig next week
  • Also got comped (ok, so that was last night) on a hotshot marketing conference where I’m going to get to meet some people who’ve been very important to me
  • Potential intern coming tomorrow who’s actually read most of my books; I will have lots to keep her busy!
  • My daughter, still in Spain, seems completely recovered from her illness
  • I have a feeling I’m leaving some things out, but anyway, it’s been a very good day. It’s great when principles I stand for get to play out so positively in real life.

    I wish you similar abundance in your life!Facebooktwitterpinterestlinkedinmail