Some very impressive passively cooled buildings in hot climates (like 113 degrees F!)

Neat article on Treehugger showing several wicked-cool examples of buildings that keep cool using stored water, overlay walls and other techniques that used to be common, but have been largely abandoned as air conditioning became more available. These buildings return to their cultural roots while bringing 21st-century green technology into the equation.

I’m impressed—how about you?

Green marketing consultant and copywriter Shel Horowitz specializes in strategies and materials to reach green, socially conscious consumers with marketing that has THEM calling YOU, including his internationally syndicated monthly column, Green And Profitable. His Environmental category bestselling eighth book is Guerrilla Marketing Goes Green.

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