#Skittles Changes Its Home Page to Twitter Search
This is a company that is confident in its product and comfortable with social media. Go to http://skittles.com/ and you’ll see (Gasp!) the results page for a Twitter search on “skittles,” in real time.
The “real” nav bar is a window superimposed over the Twitter page
Especially remarkable considering that the product is much-dissed in literature as a quick sugar high that too often substitutes for real nutrition (going all the way back at least to a Doonesbury strip that has Mike asking incredulously, “Skittles is your DINNER?”–must be 15 years ago). And one post that’s visible on my screen as I write this is about “skittlefisting.” Abig BRAVO to them on the transparency front!
I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.” The only control the site is exercising is demanding to know the age of a viewer and acknowledgment that the company isn’t responsible for the messages.
For people who’ve never used Twitter, it must be really weird. But then again, among the demographic Skittles most appeals to, Twitter use is probably very widespread.
How did I find out about this? I saw a Twitter post from my friend Patrick Byers over at the Responsible Marketing Blog. There’s apparently a whole #skittles thread running at Twitter (the hashtag allows people to search easily for topics).
Speaking of transparency, why did I put # at the beginning of my headline? My blog feeds automatically into Twitter (and from there to Facebook). So by putting the # at the front of this post’s title, I expect that this post will be on Twitter’s homepage briefly this morning, until it gets knocked down out of sight. As a grassroots marketer, I want my 15 minutes of fame.