Skilling said "This is the Number" (Enron Exec)

OK, it’s starting: the sworn testimony under oath that tells us what we knew all along.

Here it is: Enron’s top executives were directly ordering their cooked books.

In this story on the BBC, Convicted executive Ken Rice, who ran Enron’s EBS Internet business subsidiary, testifies that Jeffrey Skilling himself told him, “this is what the number is going to be.”

A number, of course, that had no relation to the real number. Rice said this division was actually selling future revenues, becuase there were no current ones.

And Skilling was involved at every level. “Mr. Skilling was very engaged in the business, he was very hands-on,” Mr Rice said. “Almost any transaction of any size we would bring to Mr Skilling to get his approval.”

Why am I not surprised?

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com