Putting Your Trust in Fracked Shale Gas? Not So Fast!

Like many environmentalists, I have serious issues with fracking: injecting a highly pressurized toxic sew of chemicals and water into shale rock, to blow it apart and release the gas trapped inside. This technology has spread widely in the last 15 years or so, and has been a lot of why fossil fuel prices have actually fallen.

In my mind, the big problem was always the risk to our water. We can live without oil, gas, coal and nuclear; there are plenty of alternatives. But we can’t live without clean, usable water, and fracking puts that at risk. There also seems to be a correlation between fracking and earthquakes, which should make anyone a bit nervous.

Now comes a new report that makes me further question the “wisdom” of fracking. Apparently, the gas is going to run out anyway. According to this article posted on the World Economic Forum website, the US, Norway, and Poland are among the countries where the much-ballyhooed potential for shale gas has turned out to be not so sweet and rosy after all. Norway dropped its estimate from 83 trillion cubic feet in 2011 all the way down to zero two years later. Poland reduced its estimate by 80%. And a new University of Texas study has the US shale boom pretty much ending in just five years.

So why are we investing billions of dollars in infrastructure and putting our water at risk? Why not use that money to push our economy further toward renewables like solar, wind, and small hydro? Why not retrofit every building with deep-conservation insulation, thus reducing the demand?

No wonder people around the country and around the world–including my own area of Western Massachusetts, where a proposal to pipe fracked gas has encountered fierce opposition despite gas company dirty tricks that extend to imposing a moratorium on new gas connections

Ask your utility company these sorts of questions. It’s your right to know.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com