Postcard from San Francisco: Mission Murals

By Shel Horowitz, Editor, Global Travel Review

In my many trips to San Francisco and the Bay area, I’ve tended not to go to the Mission District. I’d walked through it on my first trip to the city, way back in 1976, and remembered it as a depressing area with more than its share of derelicts. While it was not as raunchy as the Tenderloin, it was not, at that time, a place that inspired return visits.

Well, things have changed—somewhat. Valencia Street in particular has gotten somewhat chi-chi, with a wide range of restaurants (and prices), cafes, bookstores, and small shops. I met friends at Osha Thai: upscale and very tasty, with unusual—I’d even call them exotic—menu choices and yet very reasonable prices.

And the Mission is host to an incredible diversity of murals: I’m guessing well over 100, often stacked next to each other in rows of five or more. The largest concentration I saw was along the entire length of Clarion Alley, which runs east from Valencia near 17th Street to Mission (I only made it as far as Lexington halfway down). Themes range from Aztec gods to revolutionary hiphop culture, and artistic quality ranges from thoroughly brilliant to quite amateurish.

Murals in Carion Aley, San Francisco
Phtographers and gawkers in San Francisco's mural-lined Clarion Alley

Another good collection is just east of Mission in the low 20s, behind and around of all things a Zipcar parking lot.

Murals at a Zipcar parking lot, San Francisco
Murals at a Zipcar parking lot, San Francisco

And then there’s the Women’s Building, whose four-storey corner edifice at 3543 18th Street has turned into a giant canvas for muralists on both street-facing sides.

Side view of the Women's Building, San Francisco
Side view of the Women's Building, San Francisco
African woman with child mural closeup, the Women's Building, San Francisco
African woman with child mural closeup, the Women's Building, San Francisco

While San Francisco is a charming, beautiful city, many parts of it lack sufficient trees. Not so Delores Street, a beautiful boulevard with a refreshingly green tree-lined median strip. At 16th is a large Spanish-style church, and immediately next to it is the mission of Saint Francis of Assisi, for whom the city is named.

The original San Francisco mission (built 1785-91) and the neighboring basilica
The original San Francisco mission and the neighboring basilica

The original mission dates to 1776, but this building was constructed a bit later, 1785-91.

Like Valencia, Mission Street has a number of food choices. I met another friend at Gracias Madre, a vegan Mexican restaurant, and from there, continued walking up Mission to 24th Street.

This is an area that time forgot. Crumbling old movie theaters, pawn shops, and yes, lots of derelicts curled up in doorways when not going through trash to salvage deposit bottles. Many of the buildings on this upper stretch have not been updated in decades.

Has time forgotten this thrift shop and pawn shop on San Francisco's Mission Street?
Has time forgotten this thrift shop and pawn shop on San Francisco's Mission Street?

And yet the impression was clean, and the murals were everywhere, and the streets were full of people who seemed engaged with their landscape.

Facebooktwitterpinterestlinkedinmail

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com