Panera CEO: Corps Can Use their Strengths to Right Wrongs

“Imagine Walmart doing distribution for food banks…in which The Gap runs thrift shops…in which The Home Depot is involved in rebuilding.”

This challenge comes from Ron Shaich, CEO of Panera, as he closes a wonderful talk at Sustainable Brands about Panera Cares, a series of pay-what-you-want stores aimed at alleviating hunger. So far, his first charity store, in St.Louis, is more than self-supporting, and they’ve opened a second location in Dearborn (metro Detroit)—both in economically diverse neighborhoods. The idea is that some who can afford it will pay more than the suggested amount, subsidizing those who pay less. And so far, it seems to be working.

Great to see this sort of abundance-based thinking from the CEO of a major restaurant chain.

Green marketing consultant and copywriter Shel Horowitz specializes in strategies and materials to reach green, socially conscious consumers with marketing that has THEM calling YOU, including his internationally syndicated monthly column, Green And Profitable. His Environmental category bestselling eighth book is Guerrilla Marketing Goes Green.

Posted in Abundance and Prosperity, Business Ethics, Business-general, Corporate Social Responsibility, Demographics/Psychographics, People Helping People, poverty Tagged with: , , , , ,

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