Off to New York for Book Expo America
This blog may be pretty quiet for the next several days, unless I get a chance to post from the show–but with all the appointments I have, I doubt I’ll have time.
One of the interviews I’ve got scheduled is with the founding president of Viacom. He’s pitching his new book, of course, but I intend to ask some hard questions about media consolidation and the death of the mid-list book at large publishing companies (Viacom owns Simon & Schuster, which published one book of mine and one of my wife’s, and numerous other imprints).
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com