New England Environmental—Congrats on LEED Platinum

New England Environmental, Inc.’s new headquarters in Amherst, MA just became only the fifth property in Massachusetts (and the first in Western Massachusetts) to achieve LEED Platinum Certification.

I toured this facility several months ago during a Chamber of Commerce event, and saw features such as

  • Pavers that allow water to drain off driveways and parking areas
  • The 40KW photovoltaic array, providing solar electric power
  • Wonderful use of natural light
  • Waterless urinals

The green design features of this design are expected to save the company $21,000 a year, according to today’s Daily Hampshire Gazette (warning: typically, Gazette links are only open to subscribers).

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com