Microsoft to Achieve Carbon-Neutrality by July 1, 2013
Or so they claim, according to this article on Green Biz: “A Window into Microsoft’s Quest to Become Carbon Neutral.”
It’s a big, audacious, and probably difficult goal. Let’s hope they make it.
And if they do, it gives them bragging rights, big-time. I hope they see the amazing marketing advantages and act accordingly (I’ll even give their marketing department a copy of my book, Guerrilla Marketing Goes Green, if they request one.)
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com