Kyle MacDonald: Inspiring Story of Creating Abundance without Money

I have been writing about abundance for many years–and particularly the idea that you can have an abundance-filled life even if your wallet is approaching empty. This is the focus of my first website, Frugal Fun, which I set up back in 1996–and of my fourth book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook, from back in 1995.

So when my friend Bob Burg wrote in his wonderful Winning Without Intimidation newsletter about Kyle MacDonald, a young Internet- and media-savvy Montrealer who traded a single paperclip, and then traded the resulting trades, until he ended up–in only 14 steps–the proud owner of a house, I went off to view the TV segment.

ABC’s 20/20 did an eight-minute profile on Kyle’s journey–and eight minutes on network TV is kind of like the amount of coverage when a major head of state dies. Many news segments are under two minutes.

He started by posting his paperclip, and his dream, on Craig’s List, and it spiraled out from there to inclue encounters with rock star Alice Cooper, among others.

It took him exactly a year. Oh yes, and he clearly had a great deal of fun along the way!

Each trade was carefully documented–though the TV segment doesn’t answer the question of who flew whom around the US and Canada to connect, and at what cost. The recent trades, obviously had a lot of media attention, and probably a lot of media footing the bill. But I wonder how it worked out in the beginning. If the goal is to create abundance, it doesn’t make a lot of sense to me to interject plane fare.

Kyle’s own site is called, not surprisingly, One Red Paperclip–and perhaps also not surprisingly, it’s actually a Blogger blog–which means it’s free.

You go, guy!

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com