ISO Developing Social Responsibility Standard
Who knew? The International Standards Organization (ISO), known for standards in things like global manufacturing (remember the rush for ISO-9000 compliance?) is working on a standard for social responsibility.
Pretty exciting!
If you’d like to get involved, my correspondent Gerard Oonk in the Netherlands posted a link to a PDF working paper on how nonprofits can have input. Not the easiest reading in the world, but quite an opportunity to influence an international standard.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
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