Is It OK To Even Consider Doing The Wrong Thing?

Guest Post By Yosef Rabinowitz, Managing Director, TBRC Cost Recovery

Yosef Rabinowitz, founder of TBRC Cost Recovery
Yosef Rabinowitz, founder of TBRC Cost Recovery

Back in 2003, I signed up a small business for telephone and internet service through one of the carriers that we represent at TBRC. After a few years of the client being on the service, I received a call out of the blue from a telephone bill auditor whom the client had hired to examine their monthly bill to see if there was any money to recover for past billing errors or if there was any way to save money going forward. The client wanted me to assist the auditor in his search.

In that instant, given that I had what I thought was an excellent relationship with my client, I felt blindsided and quite upset by the fact that he didn’t call me first (especially since we also do phone bill audits). My reaction internally was “Well that’s gratitude for you! After all the lengths we’ve gone each year in order to make sure that they’re getting great service at a great price? No WAY am I going to help them out with this audit.”

After about 30 seconds of (silent) childish brooding, though, my ego gave way to reason, and I did the right thing by guiding the auditor through the various charges on the client’s bill (he had never seen a bill from this particular carrier before).

That evening, as I went to bed, I had a bit of crisis of conscience. Even though I did assist the auditor, how could I have even THOUGHT to not help him, even if he’s a competitor and encroaching on my “turf”, so to speak (or so I felt in the moment when he called)? That’s not ME! That’s not who I am! I wrestled with this issue for several days (mostly in a state of quiet shame) before a friend pointed out a very basic concept of life:

We’re all human, and in the eyes of the law and common decency (and God, for those who believe), we humans are ultimately judged by our actions, not by our thoughts. So while I may have been upset at myself for even considering doing the wrong thing, I ultimately did what was right for my client (and my conscience) in the face of initially strong feelings to the contrary. I saw his point and felt a lot better after that.

Fans of the original Star Trek® series will recall the episode where Capt. Kirk comes through the transporter and is split into two beings…his good side and his evil side. The “evil” Kirk wreaked havoc on the ship with his impulsive behavior. However, the other Capt. Kirk, with only his good side and no access to his ego/evil side, couldn’t make any decisions. He NEEDED the “evil” side for that. And so do we. The bottom line is that life is going to throw “situations” at us from time to time. It’s OK (even natural) for ego to kick in at the beginning and make us WANT to lash out and do the wrong thing (it’s there to alert us that a need of ours isn’t being properly met), as long as we eventually keep ego in check so that we can move in the right direction.

Epilogue: Helping the auditor (rather than impeding his audit) worked out well in the end. Afterwards, he introduced me to the other 40+ telecom auditors in his company and a number of them have since referred clients to us for carrier services.

Yosef Rabinowitz is the Founder and Managing Director of TBRC Cost Recovery, LLC, a New York City-based consulting firm that examines business and nonprofit telecommunications bills for past billing errors and future savings opportunities. This article originally appeared in the June 2015 issue Off The Hook, TBRC’s monthly newsletter.

 

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com