In Spite of the Realities…I'm Still Optimistic

The news is terrible again: Dreadful violence in Gaza and Iraq, charities bankrupted by the Madoff scam, military forces massing on the India-Pakistan border, an open homophobe giving the invocation at the Obama inauguration, tough times for industries from publishing to retail to manufacturing, rampant poverty around the world (of material goods, housing, medical care, educational opportunity, and more) and a finance and foreign policy team that sure doesn’t seem a lot like the “change” mantra we were promised before the election.

And yet, this lyric from “Tommy” keeps playing in my head: “I have no reason to be overoptimistic…but somehow when you smile, I can brave bad weather!”

Yes, I know–the next part of the Tomm7 story is no cause for optimism. Neither is the world around us today.

But as 2008 draws to a close, I am still optimistic. I think the generation that is living now will fix the climate change problem. I’m hoping the generation of my future grandchildren might be able to do something about war and poverty.

I think the potential exists to transform the world we live in into something beautiful and powerful, to stake the claim on the rightful heritage of all people. But it will take all of us working together.

Decades ago, Franklin D. Roosevelt claimed that all of us deserve four freedoms:
1. Freedom of speech and expression
2. Freedom of religion
3. Freedom from want
4. Freedom from fear

It’s still a pretty good list. Freedom from want and fear includes freedom from environmental catastrophe, hunger/poverty, or war. What can each of us do to help the world achieve this?

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com