Is Everyone in Montpelier a Locavore Foodie?

A brief explore of Montpelier, Vermont, tiny capital of a sparsely populated and very progressive state. More brief than it would be, because it was minus 4 F as we were walking around last night.

Based on a very small sample—two restaurants and one Bed & Breakfast that we tried, and a few more whose windows we peered into (including the local cooking school and the artisan bakery it operates), this town may have one of the highest percentages of people who pay attention to the food they eat—to its provenance, the craft of growing and processing it, as well as to the taste and nutritional qualities. And I didn’t even visit the food co-op.

But it’s amazing. All three establishments—a creperie called Skinny Pancake and a bagel/burrito coffee shop called Bagitios, both in the center of town, and High Hill Inn, a B&B in East Montpelier up on a hill—had menus emphasizing local foods, even in a frigid Vermont January. Fair trade beverages, local greens and meats, artisanal approaches to bread, beer, wine…on the menu, and heavily marketed, along with appeals to waste reduction, energy conservation, and other good green principles. High Hill was even more remarkable because the proprietor, Ann Marie, is from the American South (an area where I’ve found it very challenging to eat decently, let alone well).

I’m sure

Go team!

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com