IAECM Changes Its Name
By overwhelming vote of the Steering Committee, the International Association of Earth-Conscious Marketers is now the International Association of Green Marketers. If you want to be notified when we’re ready to accept members (still hashing out the organizational stuff first), please sign up at https://internationalassociationofgreenmarketers.com/. If you want to be involved with the Steering Committee, post a comment below (with your contact info) or shoot me an e-mail: shel at principledprofit.com
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com