I Got My Nuke Intro Done In Just One Week!

Where have I been all week? Researching and writing a new introduction for a book I originally wrote in 1979 (and which in turn was based on a book published by my co-authors in 1969.

Following the disaster at the Fukushima nuclear reactors in Japan, the Japanese publisher decided to bring my ancient book on why nuclear power makes no sense back into print. And the publisher contracted last Friday (one week ago) for a new introduction. My deadline wasn’t until the end of the month, but next week, I’m at a book-industry trade show.

So I shoved a lot of other stuff aside and got it done. It’s a piece of writing I can be proud of, that shows why nuclear makes even less sense today than it did back then (because alternative technologies have improved so much). It makes a strong case against nuclear not only on health and safety grounds, not only about the inability to safely store highly toxic waste for many millennia, but also on economic grounds (a case we hear far too little about).

The publisher gave me a maximum word length of 3500 words; I turned in 3499, not counting the 26 footnotes, many of which came from pro-nuclear sources.

I love coming in early with clean copy that meets the specifications, and I love that I was able to negotiate a much better arrangement than what was originally proposed. And I love letting the supporters of this inane technology demonstrate for me why it should be abandoned.

I’ll try to post an entry or two in the next couple of days before I go away again, and then be back on track the week of May 30.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com