How I Gained a Whole Lot More Respect for Solo Radio Talkers

For the past 15 months, I’ve been doing “Principled Profit: The Good Business Radio Show” on a local community radio station.

I am a very experienced radio guest as well as a host, and I also have done a fair bit of public speaking to live audiences. But last night’s show was the first without a guest, and let me tell you–it was hard!

With a guest, I can easily fill my hour. and in front of a live audience, I can talk and talk. But last night, with no one in front of me, I realized how much I rely on audience feedback when I’m speaking.

15 minutes into the show, I started to panic and worry that I’d run out of things to say. I put on my first song to give myself some thinking time (and the audience a break from my voice) and when the song was over, I was fine. I normally play three songs during my show, and did so last night as well.

The show actually went very well–but I was completely drained afterwards. And my throat was tired.

And I have a lot more respect for radio personalities who are their entire show. It’s tough! I grew up listening to people like Lynn Samuels and Steve Post on Pacifica’s WBAI-FM (New York). They could carry a solo monologue for two or three hours, with just a few music breaks. All I can do is tip my hat and say, Wow!

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com