Higher Productivity—Without Fossil or Nuclear—by 2050
$5 trillion net savings, support a 158% bigger U.S. economy by 2050, using no energy from coal, oil or nuclear.
This is the capsule version of the Rocky Mountain Institute’s energy plan. RMI is a green “think-and-do tank” founded by my favorite practical visionary, Amory Lovins. By thinking holistically, Amory and his colleagues achieve “impossible” results like a house in the California desert that doesn’t need air conditioning, and one in the Colorado snowbelt that doesn’t need a furnace.
Here are the last two claims on their blueprint:
9) U.S. industry can produce about 84% more output with 9–13% less energy—without mandates or breakthroughs in innovation.
10) We can capture and integrate the renewable energy needed to meet 80% or more of our electricity needs by 2050.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com