Hey, Amazon: Do You Really NEED Total Market Domination?

This is the sort of post that’s often directed against Microsoft. But this time, Microsoft is the victim.

After last year’s skeevy maneuver of making it very difficult for on-demand-printed authors to do their printing anywhere else besides one of Amazon’s own printing companies, now it has announced it’s discontinuing support for rival e-book formats, such as those form Microsoft and Adobe.

Sigh. Will someone please tell them that the old cutthroat competition model is dead? And that customers don’t like to be bullied? Amazon’s model used to be about choice–remember “Earth’s largest selection”? What happened?

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com