Half-Measures on Green and Accessible

Back to back, I saw two instances of organizations making a good step forward, but stopping half-way. Why do they stop there?

I’m in New York because I spoke at a conference today, at the Sheraton on 7th Avenue at 53rd. So of course, I took the E train from where I’m staying in Queens to the conference hotel. And since I was speaking, I had a handcart loaded with books to sell after my talk.

Getting off the train, I noticed an escalator up. Oh, good–it’s not much fun to carry 30 pounds of books and a cart up a crowded NYC public stair. And good, too, for anyone who pushes a stroller.

This is progress. When I was a kid growing up here, only a handful of stations had any kind of mechanized people lifter. A few escalators, a handful of elevators. Now, people with disabilities can navigate many parts of the system, but nowhere near the whole thing. The city is definitely making an effort.

However…the escalator only goes as far as the token arcade, and there’s still a flight of stairs from there to the street. And in the opposite direction, down to the platform, there is no option. It’s stairs–a loooong flight–or walk to another station. And no one in their right mind would take a wheelchair even on the part that has an escalator. Fail!

Inside the elegant hotel, I got to the conference room and was pleased to see, instead of the usual water bottles, the far Greener approach of carafes of filtered tap water and biodegradable (compostable, really) plastic cups. An excellent start–score one for Sheraton.

But to complete the circle, the hotel needs to collect those cups separately for composting. Instead, they’re going into the regular trash. Considering the premium price the hotel is likely paying for branded, custom printed compostable plastic, this is rather odd. Either the hotel should do glass, or collect the cups separately for proper, eco-friendly disposal.

Unlike the subway accessibility problem, which would be hugely difficult to re-do, this would be an easy fix, and would give the chain a lot more Green karma points.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com