Green is NOT Just for Treehuggers Anymore

One of the most exciting things about the green movement lately is the way it’s become so mainstream. After some 40 years in this movement, I am deeply gratified that every company I can think of is taking steps toward sustainability. Some, like Marks & Spencer in the UK and believe it or not, Walmart in the US (and worldwide)—a company not exactly swarming with treehuggers—have practically made it into a religion.

In my talks and interviews, I almost always mention Walmart, because that company is heavily driven by the profit motive—and has found it extremely profitable to lower expenses by paying attention to sustainability, and at the same time create new profit centers. For instance, Walmart is selling truckloads of organic food to people who would never set foot in a Whole Foods. While I still have many other issues with the company, ranging from labor practices and supplier policies to siting and closed-store-reuse, on sustainabiity, I have only praise.

And if  bottom-line-driven, NON-treehugger company like Walmart can build a green path to prosperity, what holds the rest of us back?

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com